adidas Originals Swift

Inspired by 1980s running models in the adidas archive, the Swift silhouette translates enduring design elements into a modern context to create a striking, versatile silhouette. For its inaugural release, two iterations present the shoe in its purest form in both men’s and women’s sizes. The Swift silhouette can be worn in a variety of occasions – blurring the lines between digital and physical lives.

The campaign was shot in Los Angeles by Alex Ropes of the influential streetwear group The Basement. The Basement are a highly influential streetwear community involved in art, fashion, footwear and music and have created a new digital aesthetic involving influencers within the streetwear and sneaker community.